Alaffia Fair Trade Shea Butter Skincare Products February 13 2014
“Alaffia was created to help West African communities become sustainable through the fair trade of indigenous resources. One key to sustainability is empowerment of individuals within the communities. We encourage empowerment through our community projects, our women's cooperatives, and education and involvement in our customer communities. We firmly believe that the cooperation of people across the world is as essential part of building sustainability in all our communities.
Women in West Africa have long been excluded from the formal education sector, which means many cannot read or write. This makes them less valuable as employees, and as such, they do not have many employment opportunities. One could "empower" these women by teaching them to read and write, and helping them to find employment. However, with our women's cooperatives, we look at what these women have to offer that no one else does - their unique skills, traditions and knowledge. Then, we compensate them at fair value for these skills. As a result, they gain income and livelihoods to support their families, while maintaining traditions and managing a sustainable resource.
Fairly traded, handcrafted Shea Butter benefits the communities that produce it as well as the communities that purchase it. The fair trade of our handcrafted shea butter and shea butter skin care products is bringing income to and empowering our communities in Togo, while making indigenous, sustainable and effective skin care available to the global community. Members of the Alaffia Shea Butter cooperative have the opportunity to use their traditional knowledge and skills to support their families. Furthermore, we dedicate a minimum of 10% of all sales to community empowerment projects in Togo, so the impact of fair trade handcrafted shea butter reaches beyond the cooperative.
Our customers also benefit because they are receiving an authentic product directly from the source. The same care and philosophies are applied when crafting our creams, lotions, and soaps in Lacey, WA. Rose grew up learning about the health benefits of indigenous plants in rural Washington State. She has taken this knowledge, her extensive education in Enthobotany, Biology and Ecology and created all our formulations - combining our handcrafted oils with other quality ingredients into highly effective, affordable skin care products. We believe customers should have access to body care products made with unrefined, natural ingredients.”
-Excerpts taken from the Alaffia website
For more info, please visit www.alaffia.com
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