The Green Light Blog

Zootown Adventures May 14 2019

As the weather keeps getting warmer, being outdoors is becoming more desirable to everyone here in Missoula, especially after that long winter. All the pale legs are finally coming out in desperate need of some Vitamin D. With myself now working full time, I still make sure to find the time to enjoy the outdoors especially with all the nearby hiking trails Missoula has to offer. It truly does not take very long to explore nature and completely remove yourself from Missoula town life.

After being cooped up indoors for a couple days in a row I decided to take a day to myself and finally hike to the top of Mount Sentinel, after living here for about two years now. And boy did it feel great to be outside. The sun was shining with a temperature of around 70 degrees. I biked to the trail head of the ‘M’ from my apartment complex and then began my solo hike.

After just a few minutes on the ‘M’ trail, you begin to get a birds-eye view of the University of Montana, but as you gain more elevation, the view expands to include all of Missoula, the Clark Fork River, the valley, and distant mountains. Most people make the 'M' their final destination, but what makes this trail so great is that you can continue to climb for about another mile to the top of Mount Sentinel where less people are.

The view from the top of the mountain is even more exquisite than I expected. It was so quiet and peaceful where I really felt the sense of escaping real life. Once I got to the top, I took a good while just taking in the incredible views. To the north I could see Mount Jumbo and the Rattlesnake National Recreation Area and to the south, I could see the Bitterroot Mountains. I was amazed on how easily accessible Mount Sentinel was and how beautiful the views were from the top. This hike also definitely helped my goal of getting a Chaco tan.

Happy Earth Day!! April 22 2019

Happy Earth Day! I hope everyone is having a fantastic day celebrating our planet because she deserves all the recognition we can offer. It has been a chilly and difficult winter but today is easily one of the nicest days of the year! We have not been too busy at the store today so I can only hope that y’all are out soaking up sunshine and replenishing your doubtlessly low Vitamin D stores.

Though our environment is suffering from our relentless onslaught of fossil fuel extraction, diffusion and exploitation we must remain positive when facing the future while considering all possible outcomes, terrible or great. Anything that can be done should be done and most causes are fought closer to home. Here in Missoula I believe we should continue to push the progressiveness of not only this state but also the nation.

Bike to work and walk downtown. Leave your car in the driveway and utilize free public transit. Support local businesses and vendors. Though most things can be bought off the web and delivered right to your front door does not mean they should be. Take advantage of the great shops and we are lucky to house here in town and get to know your neighbors.

The sun is out and you should be too. Distract yourself from the infinite queue of internet television and go hike some of the spectacular trails around town. Leave your phone at home and notice the clouds. Listen for birds and witness the sunset. There is no day as great as today. Love our planet and marvel in the magnificence of life.

Happy 406 Day!! April 05 2019

Tomorrow, April 6th (4/06), is Montana Day! At The Green Light we have a great selection of [406] apparel, appropriate for any day but especially fitting for tomorrow’s festivities.

Often we have out-of-towners in the store, innocently asking what the “406” is all about. They are always surprised that such a grand state can have only one area code for all of its citizens. It is point of pride for Montanans and I’ve witnessed many locals relish the opportunity to offer up a seven digit phone number to a store or new friend, believing it trivial to include the common area code as a precursor.

Any time is a great time to be in Montana but this unofficial holiday is definitely one worthy of appropriate observance. Go to a local brewery and drink a pint or two. Share your favorite Montana memories with a beertender or the stranger beside you while enjoying two of the best things this state has to offer; quality beer and great people.

Tomorrow is also our semi-annual Collective Pop-Up Sale at the Top Hat! The eleven boutiques of Missoula will be coming together to celebrate style, fashion, shopping, community and the arrival of Spring. Doors open at 2 but you can purchase a VIP pass that will allow you early access before it gets too crowded. Follow this link for more information.

As the temperatures continue to rise, you may occasionally catch us staring out the windows of our store, day dreaming of hiking up in Glacier National Park, floating down the Clark Fork or lazily passing the day on the Flathead. When you are lucky enough to live here, every day is Montana Day and we are looking forward to many more to come.

Happy Montana Day and we hope to see you at the Collective Pop-Up Sale tomorrow!! Cheers!

Waiting for Spring! March 08 2019

Spring is still not here and while we are all looking forward to wearing less clothing and spending more time outside, we must endure one final blow from old man winter. While staring outside, hoping of longer and warmer days, day dream about all the warm weather threads that have been sitting neglected in the back of your closet for the last six months. I love sun-dresses as much as the next gal and here at The Green Light, we are anxiously awaiting our spring and summer orders to arrive. Read on below to learn a little more about a few of our favorite companies and why we choose to carry them!



Every dress this company sells is handmade by a skilled, female artisan in either India or Nepal. The patterns on these beautiful garments are screen and block printed using traditional techniques. This conservative practice allows each dress to be as unique as the women who craft them. We love this company because they employee hundreds of women and give them strength as they fight for not only equality in the workplace but in their communities and homes as well. Mata’s dresses are not made until all their orders are received to ensure no material is wasted.





All of the fabrics they use are either made in the USA or fair trade. They use recycled plastic, organic cotton, hemp and low-impact dyes to support sustainable living while promoting sustainable business practices. Soul Flower even uses soy-based on their catalogs which are printed on 100% post-consumer recycled paper. Everything this company does from printing to shipping is done with a conscious effort to reduce their footprint on our special planet. We love them because they give back to organizations that focus on rebuilding communities abroad torn apart by natural disasters and do a lot of work with programs that battle hunger all over America.



Kind Apparel is based right here in Missoula, Montana! We love supporting local vendors and love them even more when they make such kick-ass threads with some of the grooviest designs you will see any time of the year. The Fjord dress is a cozy long hoodie style garb that is great to wear throughout the winter and the summer dresses all carry prints that are sure to turn heads and swing ponytails. Mallory is the owner and she also designs all of her own prints that can be described as subtle flair or loud brilliance. We love Kind Apparel because it is based right here in our lovely town of Missoula and as a member of 1% For The Planet, they give back 1% of their annual sales to environmental non-profit partners.




Blue Platypus designs and creates all of their dresses, tees, hoodies and bags right here in the United States. Based in Los Angeles, California, this company strives to reduce their environmental footprint by using local products and sourcing materials that come from nearby manufacturers. Living under perpetual sunshine, Blue Platypus knows how to create a soft and breathable dress with warm colors and spectacular designs to pull you out of your winter funk. We love this company because their fantastically fun patterns remind us of longer days and warmer nights.

Follow us on Instagram and like us on Facebook to stay up to date with all of our newest arrivals! Come visit our store on North Higgins in downtown Missoula to see the stylish and beautiful dresses we carry from these brands and many more from other great brands not mentioned above.